"Rich" is relative — here's the number
People are famously bad at guessing where they sit on the income ladder: high earners often feel middle class, and vice versa. This replaces the feeling with a percentile based on the New Zealand income distribution — the kind of result people screenshot and argue about.
What you're probably wondering
These thresholds are for individual gross income among earners, which is how NZ earnings distributions are usually reported.
It's based on an approximate NZ income distribution. Real percentiles vary by source and year, so treat it as a close estimate.
A lot. The same salary stretches very differently between Auckland and a smaller region. This shows the national picture.